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About BetterSign

Founded in 2022 and going public in 2025, BetterSign is making a significant impact on how small, mid-sized, and large businesses handle document workflows. As we always say here at BetterSign: "We do the same as our competitors do—but we do it better."

Our mission is to make digital signatures faster, more affordable, and more accessible by putting user experience and real-world business needs first. With powerful integrations and our signature SMS notifications, we help businesses close deals and get approvals in record time.

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How BetterSign helps

Teams use BetterSign to improve document workflows, insights, and speed while delivering an amazing experience for their customers. Businesses trust BetterSign’s all-in-one document automation software to streamline the process to create, approve, and eSign proposals, quotes, contracts, and more. With powerful document creation and workflow capabilities, teams can provide their customers with a more professional, timely, and engaging experience.

In 2014, Steven Smith have gotten so much of our time back that we're now able to put towards things that are actually helping our company as opposed to just throwing content out there. and the idea of BetterSign was born. Today, BetterSign empowers teams to easily communicate with customers through personalized documents that can be created in minutes, build meaningful relationships..

2014

Lexend founded.

50

Hardworking group.

100k

Document workflows.

Our Core Values — Engineered for Impact

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Make an impact

We're not just building software — we're engineering tools that streamline operations, reduce friction, and scale with your business. Every feature is designed to deliver value where it matters most.

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Always Be Learning

In a fast-moving industry, expertise means staying adaptable. We continuously iterate, test, and upgrade—driven by data, customer insights, and a hunger for better solutions.

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Empathy is Infrastructure

Behind every line of code is a user. We architect every experience with empathy—ensuring our platform is intuitive, inclusive, and frictionless for every role, from CTOs to end users.

Some clients feedbacks

Brand

“We’re looking for people who share our vision! most of our time used to be taken up by most of alternate administrative work whereas now we can focus on building out to help our employees.”

Mark Zellers
Mark Zellers
CEO, Co-Founder.
Brand

“This powerful tool eliminates the need to leave Salesforce to get things done as I can create a custom proposal with dynamic pricing tables, and get approval from my boss all within 36 minutes.”

Natalia Larsson
Natalia Larsson
Director of Sales
Brand

“We are based in Europe and the latest Data Protection Regulation forces us to look for service suppliers that comply with this regulation and as we look to create our website and this builder just outstanding!”

Sarah Edrissi
Sarah Edrissi
Lead Marketing
See all feedbacks

How we got here

Where the idea come up of Lexend :)

2014

Where the idea come up of Lexend :)

Launched our first business that can be created in minutes, build meaningful relationships.

2015

Launched our first business that can be created in minutes, build meaningful relationships.

Opened our new office in Toronto, CA

2016

Opened our new office in Toronto, CA

Moved to Silicon Valley whereas now we can focus on building out to help our employees.

2019

Moved to Silicon Valley whereas now we can focus on building out to help our employees.

Opened a new office in London, UK.

2020

Opened a new office in London, UK.

Top-rated software solution for service suppliers.

Today

Top-rated software solution for service suppliers.

Our Executive Team

Mark Zellers
Mark Zellers
Founder & CEO
John Zellers
John Zellers
Co-Founder
Kim Yun Son
Kim Yun Son
Engineering Manager
André Garcia
André Garcia
Product Manager
Peter Lary
Peter Lary
UX Researcher
Henry Matt
Henry Matt
Customer Success
Natalia
Natalia
Lead of Fun
Larry
Larry
Director of Joy
More about us
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We’re looking for people who share our vision!

Have what it takes to be one of us.

View current openings